Skepta Revives ‘No Fear’ Clothing Brand

NO FEAR FOREVER – Very limited @sportsdirectuk online and in stores nationwide 20.07.2017

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Longtime Skepta fans should know without question: the Grime emcee-producer has been just as influential with the fashion as he has with the music. Before he outcasted eccentric threads and went all black on 2014’s “That’s Not Me” (shout out to Ian Connor), the legendary artist was rocking clothes as vibrant and extreme as his adult-visual “All Over The House.”

Over the past year, fame and (presumably) loads of cash have allowed Skeppy to return to his true form, even to the point of rocking women’s wear a la Young Thug. Last month, the Boy Better Know operative released the new Mains clothing line exclusively through Selfridges; last week, Junior followed that up with the revival of the 90’s American brand No Fear, which is available through Sports Direct. You can check out more pictures of the re-invigorated sports line below.

In related news, Skepta and Boy Better Know are hosting a massive takeover at London O2, which will also see appearances from A$AP Rocky, J Hus, Chip, Ghetts, Tim Westwood, Donae’O, Preditah and much more. Get your tickets here.

NO FEAR FOREVER – Very limited @sportsdirectuk online and in stores nationwide 20.07.2017

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NO FEAR FOREVER – Very limited @sportsdirectuk online and in stores nationwide now. Photography by @charlie__chops

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