Rich Homie Quan‘s latest project Back To The Basics is here. RHQ’s major debut is taking a while to drop but he’s still making music to keep you dancing.
The new Motown Records signee released the new set on Friday after teasing fans with tracks like “Replay,” “Da Streetz,” “Heart Cold,” and “Word Of Mouth,” and the streets are loving it.
Aptly named, Rich Homie takes it back to square one on the 11-track set with a blend of party music and vivid storytelling which first got the blogosphere buzzing about him in 2013.
This time around, Rich Homie mixes it up and keeps his audience entertained with creative aesthetics. The project title as well as Rich Homie’s look in the visual to “Da Streetz” points to influences from Jamaican dancehall artist, Beenie Man.
And if you listen closely to his delivery on the hook you’ll hear inflections of dancehall reggae as well.
I ain’t know nothing ’bout no drink until the age of 13 I ain’t know nothing’bout no money ’til the age of 14
Do you notice it in the video below?
Though it’s something new coming from Rich Homie, it’s not new to hip-hop.
The trend of hip-hop artists employing dancehall reggae music in their body of work was showcased in the 80s and 90s by various hip-hop artists including KRS-One, and A Tribe Called Quest.
In the last two years, there’s been a resurgence of reggae music in hip-hop with both old-school and new-school artists like Jada Kiss, Tory Lanez, Drake, and Kendrick Lamar.
So it wouldn’t hurt for RHQ to dabble in it a bit. Fans are quite thrilled to have him back either way while they wait for his studio album to drop.
Back To The Basics is all RHQ save one guest appearance from Jamaican-American artist, Cyko. Stream the new project on Spotify and view the Back To The Basics visual below.