RESPECT. Premiere: Just Chief – ‘Gentrification’ (Video)


Bronx Dweller, Just Chief, delivers a thought-provoking offering today regarding “Gentrification”; a topic many of us can relate to.  

In the PocketDenim directed video, New York resident emcee, Just Chief addresses various everyday issues in society, such as life in his minority neighborhood, culture vultures, police brutality and other struggles. The record and visual both have a very personal feel, and the video is sure to give you that vibe, considering where it takes place.

You’ll catch Chief speaking on the agonizing battles of being powerless against law enforcement due to race, as well as feeling judged and degraded based on financial status. This is undoubtedly an identifiable track and video for anyone who has ever experienced poverty ridden, oppressed neighborhood living.

Check out the visual at the top of the post and let us know your thoughts in the comments section.

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