Google & SWANK PR To Host “The PR Trifecta” Workshop At Lake FX Chicago Creation Con Summit


Swank PR and Google’s Workshop will take place Friday April 21 in Chicago.
Photo Credit: Swank PR

I’m beyond excited to moderate Swank PR’s workshop on Friday April 21st at 1:00pm. Swank PR, in partnership with the 3rd Annual “Lake FX Chicago” Creation Con 2017 Expo & Summit presented by Google, will host a power-packed workshop entitled “The PR Trifecta” Artist, Business & Branding Partnerships in PR in the Millennium Room (5TH Floor) of the Chicago Cultural Center, located at 78 E. Washington St.The PR Trifecta panel will discuss the multi layers of cross branding artist and brands through public relations and building partnerships. No brand can exist without the artist and the artist can’t be branded without great representation.

From the business aspect to the impressions, they co-exist. One can’t live without the other.

The all-star lineup of panelists includes Brand & Lifestyle Curator/ Experiential Producer of Mosaic – Marc Glanville, Account Supervisor Engagement/Experiential at Burrell Communications – Dave Jackson, VP PR/Engagement Marketing of Burrell Communications – Tracy Anderson, Artist Management – Lyrical Eyes Management (Ashlee Bankz, Lil Durk, Tink), and Swank PR Founder and Owner –Briahna Gatlin. Lake FX Creation Con is the largest mid-west FREE conference for emerging artist and creators which Includes; A & R auditions for musicians, an interactive resource fair, free professional workshops, and free networking events. 

“I’m ecstatsic to bring this demention to Chicago,” Swank PR’s Briahna Gatlin told RESPECT MAG by phone. “Chicago has a lot of talent whether it be up and coming artists, established artitsts, executives, publicists and creatives. It’s honestly a joy to see everyone come together and strategize how we can all become even better! It is so worth it. I can’t wait until Friday.”

Renowned music/entertainment executive Kevin Liles, co-founder of 300 Entertainment and CEO of KWL Management, will deliver the conference keynote address on Friday, April 21st, 5pm in the Cassidy Theater.


About Brandon Robinson

Brandon 'Scoop B' Robinson is a managing editor and columnist at RESPECT Magazine. Follow him on Twitter: @ScoopB and Instagram: @Scoop_B. As a 12 year old, he was a Nets reporter from 1997-1999, co-hosting a show called Nets Slammin' Planet with former New Jersey Net Albert King and Nets play-by-play man Chris Carrino. He's also been a writer and radio host at CBS and a staff writer at The Source Magazine. He's a graduate of both Eastern University and Hofstra University. You can catch him daily on the Scoop B Radio Podcast. Visit to listen. For inquiries and to contact Brandon 'Scoop B' Robinson visit