Meet Menace, the Producer Behind Desiigner’s Mega Hit “Panda”

 

 

Born to Pakistani-immigrant parents in Manchester, UK, Adnan Khan grew up idolizing Jay-Z, Dr. Dre and Scott Storch. He cast himself into hip-hop production in his teens, eventually reaching a schedule of making 2-3 beats per day and selling the completed works to rappers in need of instrumentals.  Before hitting it big with “Panda,” Menace worked as a mobile phone repairman while churning out tune after tune, putting up new beats made from scratch to YouTube every two to three days.  With the attention of hip-hop giants, critical praise from the likes of Rolling Stone, XXL, Red Bull, and FACT Mag, and potentially more collaborations with Desiigner, Menace is ready to seize his place as one of the premier producers in hip-hop.

Riding the wave of a recent 4x Platinum certification from the RIAA for his mega-run into production “Panda,” Menace has released The Beat Tape Vol. 1, an impressive and diverse piece of instrumental hip-hop. The Beat Tape reveals Menace to be a talented and versatile sound architect, creating self-contained soundscapes that stand on their own. Though the 22-year-old is best known for the industrial trap bombast of his biggest hit, The Beat Tape runs a gamut of trends, while retaining Menace’s signature blown-out drums, unpredictable syncopation, and supernatural sense of dynamics. The Beat Tape proves that the young Mancunian can hang with the best producers in the business. The project is available to download at Datpiff.

“Most people only recognize me as the ‘the dude who produced “Panda,”’ so to show people the other side of me and what I’m capable of, I’m going to be releasing a series of Beat Tapes every few months. I’ve been producing beats for several years now and my YouTube page is where most people have found my work, but I want to make a project where people can DL it and travel with it. You’ll discover that my beat tape isn’t just suitable for artists looking for beats, but also for regular music fans. My beats are songs just by themselves; they’re dope on their own, yet without a rapper on them. On here, I have dancehall beats, RnB beats, and rap beats, to show my diversity, and I even put a soundtrack-type beat, inspired by The Last Samurai, at the close of the project. I would love to soundtrack a movie one day.”

One year ago, Menace sold a “Wale/Ace Hood/Meek Mill-Type Beat” to Desiigner, a then-unknown Brooklyn teenager, unwittingly creating one of the greatest hits of 2016. “Panda” was one of the year’s most inspiring stories of overnight success, generating buzz with local airplay, Soundcloud streaming, and word-of-mouth before turning over the ears of Kanye West, who sampled the song on his hugely popular The Life of Pablo, which catapulted the song into a national smash. Among the single’s many accomplishments:

– Certified 4x Platinum by the RIAA
– Two Weeks at #1 of the Billboard Hot 100
– #6 on Billboard’s Year End Hot 100
– Grammy Award Nomination for Best Rap Performance
– 2016’s Most Streamed Song, according to Billboard
– Multiple BET Hip-Hop Award Nominations
– MTV VMA Award nomination for Best Hip-Hop Video
– Peaked at #7 on the UK Singles Chart

 

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About Landon Buford

Washington State Graduate Past Interviews include Grammy Award Winner Kenny G, David Banner, WNBA President Lisa Borders, Whats Trendings CEO Shira Lazar, Ice Cube, NBC's Chicago PD LaRoyce Hawkins, Family Matters Darius McCrary, En Vogues Maxine Jones, Team USA Track & Field Member Norris Frederick, James Kyson, WNBA Great Lauren Jackson, and more.