Popular Demand’s 2012 Holiday Lookbook

Los Angeles-based brand Popular Demand has released its new lineup for the holidays. Since this is focused on the youth in sunny California, you won’t find that new peacoat you’ll need to keep you toasty in January, but there’s tons of dope stuff you can rock underneath your coats. Check out some samples below and see the full release here.

Also, you can watch their music video lookbook below.